We had to create classical Hollywood style studio sets where to film the well known 3 fairytales of Sleeping Beauty, Little Red Riding Hood and Snowhite with an added Christmas touch these all 3 stories. We know we had a week to come up with the looks of the scenes and another one to build them ready.
As a service company for Otto Production, with who we have been working in trust and sharing mutual sense of quality along expectations of fast and precise production process for half a decade, it was an easy decision to jump on board and start DELIVERING IMMEDIATELLY!
Of course having worked before with a fantastic director Mika Kurvinen and brilliantly sharp Kjell Lagerroos previously, this gave us time to save in combining the best crew and workflow for this fellows. You must know with who you work with in order to nail it. Thats why we love our job, we are surrounded non stop of such a great and talented people! Admiration never stops.
While Otto Production proceeded with high end casting in finding the match for leading roles, we here in Tallinn focused on defining and building the sets, combining crew, casting for side roles, creating plan for costumes and food styling, gathering equipment and of course taking care of Covid:19 safety from start to end. We decided to build the 120 m2 castle for Sleeping Beauty and entire cabin with partial forest attachted to it for Snowwhite. Little Red Riding Hood, we decided to move into a location.
More details about Snowwhite and Little Red Riding hood set build and production process are available under the their specific Case Studies.
The TVC got over 600k hits in youtube over 2 weeks, with total over 1,5 milj. hits for the campaign.
Lidl Food table created by food stylist Alex Nurmi and in assisting role Anett Velsberg. Photo by Marin Sild
Castle curated by Armin Kohlman and his art team. Photo by Marin Sild
Costumed curated by Gerly Tinn. Photo by Marin Sild
Backstage by Marin Sild